Why Penguins?
Penguins have been my favorite animal since I was little. Did you know that their tuxedos aren’t actually a fashion statement? The different colored feathers help them camouflage while swimming! Penguins can also be found living in some pretty extreme environments - Tundra or even Rocky isolated islands. They need to wake up dangerously optimistic every day that they will find food, keep their brood safe, and ultimately survive. Now, I get that our ecommerce landscape isn’t Antarctica, but I want to be the ecomm penguin who is dangerously optimistic about all the ecommerce changes to come.
Get to know Heidi, the Ecomm Penguin
I fell in love with retail ecommerce while using tools like Salsify, Bazaarvoice, and Webcollage (now part of Syndigo). The scalability of these tools and the ability to merchandise the digital shelf quickly and efficiently gives me a rush. My knowledge of digital content merchandising and paid search advertising provides clients with a unique perspective on the interplay between content and advertising effectiveness.
Advertising platforms I’m familiar with are Amazon, Kroger, Instacart, Criteo, and Citrus. To leverage these platforms, I've completed multiple Amazon Advertising certifications and have gained the Kenshoo (now Skai) certification. I'm currently preparing to achieve the newly released Pacvue certification as well.
I’m up to date on Salsify Certifications and have all four that are currently offered. Salsify Foundations, PIM Proficiency, Syndication, and Workflow Essentials. I was lucky enough to be the first person, in the history of ever, to gain a Salsify certification! PIM (Product Information Management) can have its challenges, but I love to problem solve and strive to see the positive in a quirky, ever-changing ecommerce landscape.
Salsify Blog Posts I’ve been featured in:
How to Prioritize Ecommerce Program Growth and Innovation
Connect with me on LinkedIn to learn more about my experience and certifications.